Nexxus Color Assure Conditioner with ProteinFusion for Colored Hair

As a leading brand in salon-quality products, Nexxus has advanced one of its top-selling collections, Color Assure, to incorporate insights from science and nature, and introduce new products - with a refreshed appearance - to help extend color vibrancy for longer. After employing Proteomics studies to examine hair damage at the molecular level, Nexxus scientists discovered that the primary cause of color loss and dullness occurs the moment hair is colored. Our scientists have developed a unique PROTEINFUSION blend infused with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in lasting color vibrancy for up to 40 washes.

Alongside an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help maintain their color's vibrant appearance for longer. The range will include a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque.

At Nexxus, we understand that hair is composed of approximately 90% proteins, which is why we employ advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to revitalize your hair. The COLOR ASSURE Conditioner, with our exclusive PROTEINFUSION blend containing Elastin Protein and Quinoa, protects essential proteins within the hair fiber while enhancing its vibrancy.

To use, start with the COLOR ASSURE Shampoo, then apply the COLOR ASSURE Conditioner, spread it through your hair, and rinse. This conditioner for colored hair helps replenish the nutrients and protein building blocks your hair loses during the coloring process, reawakening your hair color. The deep conditioner for color-treated hair helps hair look smooth and soft, while maintaining the vibrancy of your hair color.

The Nexxus Color Assure Hair Conditioner creates an invisible defensive layer to protect the essential proteins within the hair fiber, providing salon-quality color care. Infused with an exclusive PROTEINFUSION blend featuring Elastin Protein and Quinoa, this color-protecting conditioner assists in the hair color treatment process.

Born in salons and perfected by science, our Nexxus Colored Care System is crafted with proteins extracted from nature's most precious ingredients, ensuring the science of color conditioner.

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