Nexxus Color Assure Shampoo for Color Treated Hair

Nexxus Color Assure Shampoo has been specially formulated to help extend the color vibrancy of color-treated hair. Using Nexxus' exclusive PROTEINFUSION blend, this sulfate-free shampoo cleanses color-treated hair and helps replenish nutrients to enhance color vibrancy. For optimal results, apply the shampoo to wet hair, massage into a rich lather, and rinse thoroughly, followed by the Nexxus Color Assure Conditioner.

Nexxus scientists utilized Proteomics studies to examine hair damage at the molecular level and found that the primary cause of color loss and dullness is hair coloration. Equipped with this knowledge, our scientists developed a unique PROTEINFUSION blend with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy — for up to 40 washes.

The Nexxus Color Assure range includes various products that cater to an optimal regimen for color care. This includes a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque. As a leader in salon-quality hair products, Nexxus combines scientific insights and natural elements, recognizing that hair is composed of almost 90% proteins. The brand employs advanced scientific methods to identify the protein needs of each hair type and formulate customized solutions to revive the hair.

VIBRANT HAIR COLOR: The Nexxus Color Assure Sulfate Free Shampoo cleanses color-treated hair, resulting in long-lasting vibrancy. LASTING COLOR HAIR PROTECTION: This color-safe shampoo extends color vibrancy for up to 40 washes, making it an excellent choice for colored, treated hair. REAWAKEN COLORED HAIR: This sulfate-free shampoo for color-treated hair is also silicone-free, replenishing colored hair with nutrients lost during the coloration process. COLOR SAFE SHAMPOO: Infused with an exclusive PROTEINFUSION blend featuring Elastin Protein and Quinoa, this shampoo helps bring your colored hair back to life. SHAMPOO FOR COLOR TREATED HAIR: This color shampoo is safe for use on colored, treated hair, restoring shine and enhancing hair color for a vividly brighter look. COLOR SHAMPOO AND CONDITIONER: For best results, use the Color Assure Sulfate Free Shampoo with the Nexxus Color Assure Long Lasting Vibrancy Conditioner.

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